When the journey is the goal

For some, Viking Line’s ferries are efficient transportation, while for others, they are an experience filled with fun. At vikingline.se, you can plan and book your trip.

Vikingline.se – the digital hub

Viking Line connects the countries around the northern Baltic Sea by operating a sustainable and regular ferry service for everyone. Viking Line’s three essential services are cruises and passenger and freight transport. Their unique competence in combining these services creates customer and business benefits.

Quick facts

  • Ninetech has been a digital partner of Viking Line since 2013
  • Viking Line’s external website is built on Optimizely’s CMS platform.
  • Ninetech works with UX, design, conversion optimization, web development, and analysis, among other things.
The CMS platform currently has ten websites in nine languages ​​with integrations with about ten other systems, such as booking applications, tax-free, and PIM systems.

Solution

The digital platform was developed through a large web project. Using EPiServer (Optimizely) as a digital hub meets the high demands of constantly driving the digital presence forward.

We focused on improving search engine optimization and conversion in parallel with the platform’s development. We also emphasized an updated design to represent better and consolidate Viking Line’s already strong brand. The digital platform is managed by Ninetech Care and optimized by Ninetech Energize to drive the digital presence proactively.

 

Result

With the help of our Ninetech Care and Ninetech Energize offerings, the platform, with its 10 different websites, is constantly being driven forward. As always, the focus is on sustainably and long-term optimizing the business, the platform, and the customer experience.

Do you need to create an experience for your customers?

Contact us.

Jonas Aronsson VD/ CEO +46730775611 jonas.aronsson@ninetech.com
Fancy a cruise?

Book a trip with Viking Line.

To vikingline.se