Book, plan & experience the mountains all year round

For SkiStar, the business is vibrant all year round. Online, the ambition is to give customers the best experience before, during, and after a visit. The multiple award-winning SkiStar.com is an essential hub in the digital customer encounter.

SkiStar.com

Millions visit Skistar.com every year to book their mountain experiences. In 2019, it was named “Sweden’s best site in all categories” on IDG’s prestigious Top 100 list.

Quick facts

  • Ninetech has been a digital full-service partner to SkiStar since 2007.
  • Skistar.com has received several awards at the IDG Top 100 and Episerver Awards.
  • The market share is 50% in Sweden, 31% in Norway and 41% in Scandinavia.
  • SkiStar AB (publ) is listed on Nasdaq Stockholm, segment Mid Cap.

Challenge

SkiStar has a fantastic core product: their destinations are among the best in Northern Europe for those who enjoy alpine experiences, reasonable accommodation, and a wide range of activities off the piste. In recent years, extensive investments have also been made in the summer season. Today, SkiStar is a year-round player. Despite its dominant market position, SkiStar constantly looks for new ways to improve and expand the customer experience. Digital customer meetings are an essential part of this.

Solution

Skistar.com is constantly being refined. A new UX concept was developed through extensive research, with more apparent choices and fewer steps for the user to reach their goal. An evolved digital graphic profile was created, and, just like with previous versions of SkiStar.com, the choice fell on Optimizely Content Cloud (Episerver), which provides good support for the sizeable editorial organization that enriches the website with relevant content daily.

For the visitor, using the new SkiStar.com should feel like a more unified and supportive visual experience, even though the website is a hub for many different technical systems and platforms that interact and are integrated.

Skistar.com sätter besökaren i fokus
“Ninetech is a perfect partner for us. They are responsive, flexible, and want to work with us on digital business development, sometimes under significant time pressure. Our collaboration with Ninetech works very well.“ Nina Hallström, SkiStar

Result

Years of constant optimization and adaptation to customer needs have resulted in SkiStar.com being both an effective booking site for mountain trips and also where visitors turn to plan their stay and get an even more incredible experience on-site. With the help of an app, a My Pages concept, and the MySkiStar customer club, SkiStar offers a comprehensive digital service to get the most and the best out of your stay at one of their destinations.