Sweden’s most engaging customer club
MySkistar – a fun customer club
MySkiStar is the customer club where you can challenge friends, complete challenges, get deals, and genuine added value during your mountain visit. MySkiStar is anything but a “tired” customer club that only offers discount vouchers.
Quick facts
- Sixty billion vertical meters have been registered in MySkiStar, which is the equivalent of 80 round trips to the moon.
- Since its inception, MySkiStar members have burned over 500 billion calories. That’s the equivalent of almost 800 million sandwiches.
- Over 200 million runs have been registered in MySkiStar.
Challenge
As an industry leader, SkiStar has always strived to develop the overall experience of your stay at one of their destinations. But how can digital concepts, in place in beautiful mountain landscapes, further enhance the customer experience and also promote SkiStar’s business? The core product is undoubtedly the nature experience, summer and winter.
Around 2010, the early ideas were born to create a digital meeting place where visitors could get added value before, during, and after their day on the slopes. What could trigger the day’s ride, something to talk about in the cabin in the evening, and something that would provide real added value? The first conceptual thoughts about gamifying skiing were born long before the concept of “gamification” seriously reached the Swedish digital scene.
Solution
Together with SkiStar, we developed a prototype that technically tested the concept. We read data from the lift pass system, built advanced calculation algorithms, and got a quick indication that there was potential to deepen the idea technically.
We developed a visual concept that was tested on the target group. Early feedback suggested that this could be a valuable addition to the customer experience.
During an intensive summer and autumn, version 1 of MySkiStar was developed and launched, reaching over 100,000 users in the first season. The focus was registering and processing “ride data,” creating different “pins” for those who managed different challenges and presenting this via different leaderboards. And what a competition it was! There was competition in vertical meters, in the number of slopes skied, in who was first on the hill two days in a row, who had been to all destinations and skied first. In short, there was competition in almost everything. There are hundreds of so-called “pins” to chase each ski season at SkiStar destinations.
Result
In the coming years, the MySkiStar concept has been enriched with new functions and features. Group competitions, offers, family functions and more. All to create value for all types of customers. The most important result of MySkiStar is that customers have received the loyalty platform with such great interest and have become such diligent users. SkiStar’s effort to develop the industry and put the customer in focus has been manifested by MySkiStar.
The result is that SkiStar has received an enormous amount of valuable information about its customers, which improves their experience further during their stay at SkiStar’s destinations.
Curious about customer clubs & gamification?
Then Anders is the right person for you.
Anders Tufvesson Strateg +46705516606 anders.tufvesson@ninetech.comDo you want to strengthen our team of strategists who develop new concepts?
Submit a spontaneous application
To our career site